China National Radio and Television Administration (NRTA) has announced plans to release approximately 300 key micro-dramas in 2025, covering a wide range of themes and genres. This initiative aims to drive high-quality development in the micro-drama industry while catering to the diverse demands of audiences.
The project focuses on creating premium content across themes like rural life, urban stories, family, romance, sci-fi, and suspense. It seeks to expand the reach of micro-dramas on both television and digital platforms, delivering an enhanced viewing experience for audiences.
Key Creative Plans Include:
1. “Travel with Micro-Dramas”: Produce 100 micro-dramas highlighting natural landscapes and cultural heritage, promoting cultural tourism integration.
2. “Learn Law with Micro-Dramas”: Disseminate legal knowledge and build distinctive legal culture through themed micro-dramas.
3. “Learn Science with Micro-Dramas”: Incorporate scientific knowledge to enhance public scientific literacy and awareness.
4. “Explore Classics with Micro-Dramas”: Reimagine classic Chinese literature and cultural heritage with modern interpretations.
5. “Discover Brands in Micro-Dramas”: Empower brand development by telling stories of innovation in the new era.
6. “Experience Intangible Cultural Heritage in Micro-Dramas”: Integrate intangible cultural heritage into micro-drama content to promote active preservation and creative expression.
This initiative aims to elevate micro-dramas’ quality, broaden the boundaries of content creation, and empower industries across sectors. As a growing force in China’s film and television industry, micro-dramas are poised to drive content innovation and market expansion.