On January 9, 2024, Peter Sun, CEO of FFTV Online Media and President of the Hollywood Film and Short Drama Association met with Yutao Chen, founder and chairman of SuperDrama, to delve into opportunities for collaboration in short drama production and distribution.
Peter Sun emphasized that the current short drama industry resembles the early days of the internet—seemingly prosperous but fiercely competitive, with survival dictated by a “big fish eats small fish” dynamic. “The ultimate winners will be a few dominant platforms with robust resources and forward-looking strategies,” Peter Sun stated. “FFTV Media is precisely such a leader. Partnering with industry giants like FFTV is the key to thriving amidst intense competition and shaping the future.”
The meeting included high praise for Yutao Chen’s achievements, summarized as follows:
Exceptional Production and Market Expansion Yutao Chen, an early pioneer in international short drama production, has created multiple blockbuster dramas. In December 2023, he launched his short drama streaming platform with just over $100,000 and consistently delivered hits. Notably, his short drama The Reunion of Genius Baby has generated over $15 million in revenue.
A Global Leader in Short Drama Yutao Chen expressed keen interest in collaborating with FFTV Media to produce high-quality short dramas. He noted that while the North American short drama market holds great potential, it lacks premium content, making a partnership an opportunity to set new industry benchmarks.
A Blend of Market Savvy and Artistic Vision As a producer with a marketing background, Yutao Chen excels at identifying audience interests and creating hits. His upcoming productions, themed around the Super Bowl and Valentine’s Day, aim to combine high artistic standards with trend-setting appeal.
Comprehensive Industry Leadership Yutao Chen boasts a strong network of screenwriters and actors across China and the U.S., with a knack for discovering rising stars and turning them into market favorites through starring roles in short dramas. His capabilities span platform development, content production, and audience engagement.
Peter Sun introduced FFTV Media’s investment strategies for 2024 across China, India, North America, and Latin America, emphasizing the company’s technological advantages. Yutao Chen endorsed FFTV Media’s business model and expressed interest in integrating his short drama platform into FFTV’s ecosystem to jointly elevate the short drama industry.
This meeting laid a solid foundation for future collaboration, signaling the potential for more high-quality productions and growth opportunities in the short drama market.